John Gruber at Daring Fireball:
Watching the Microsoft Surface event video, I sensed uneasiness. Not panic, but discomfort. Some will argue that I’m simply spoiled by Apple’s on-stage polish, but Monday’s Microsoft event struck me as rushed and severely under-rehearsed. Ballmer offered nothing but blustering bromides, and nothing even vaguely resembling a coherent answer to the big question: Why? Steven Sinofsky was nervous and hurried. It didn’t help that his first Surface RT unit crashed before he’d done anything other than wake it up. There was a moment where he said Surface was perfect for sitting down, relaxing in a chair, and watching a movie. He sat in that chair for about three seconds before rushing into the next segment.
I had the same impression watching the keynote. The moment Sinofsky rushed to the table to swap the tablet that just crashed in his hands, was painful. Imagine if something like that happens at an Apple event.